We had such varied responses, but we were really glad with the time and effort create their own videos & submitted. Some of the the videos were really elaborate. You can still find most of the videos on Youtube, just search for "What Makes Us A Nation".
The online campaign featured a wide variety of campaign elements from FB ads, Google Ads, Youtube pre-rolls, Instagram ads and supported by over 70+ influencers. We managed to deliver over 16 mil impressions, and 11+ mil reach throughout the campaign duration that was slightly over a month.