We're a digital-led creative agency in the business of bridging the gap - not just in terms of the mainstream-digital divide, but also in terms of the unique needs and requirements of each business. We provide solutions to efficiently REACH customers, with strategies that enhance the user EXPERIENCE while achieving more effective ENGAGEMENT and reliable INTELLIGENCE to better understand their customers.
We approach every project we undertake as an opportunity to identify and bridge a gap in order to help our clients achieve sustainable results.
When we undertook the Konica Minolta assignment, we didn't create just another web site, but rather to share interesting office tales in a compelling, storytelling approach with the use of parallax scrolling. Post-it Romance is only the first part of a series of 5 stories. Each story told in a compelling and meaningful manner while addressing common office issues and experiences. We help deliver Konica Minolta's Transformation into Business Solutions in a more interesting yet informative way. Visit the Konica Minolta's Office Tales micro site to see how the stories unfold.
We helped bridge the gap between consumer-friendly solutions and user-friendly online experiences by providing comprehensive advisory and education on digital marketing. We developed and managed their online branding, website development and maintenance, banking hall videos and communications, online banking User Interface design and content, and various campaigns, which we continue to improve and enhance till this day.
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."
- Steve Jobs -
Our integrated solutions incorporate the best of ALL possible worlds.
"An idea that is not dangerous is unworthy of being called an idea at all."
- Oscar Wilde -
Our process is a result of over a decade of industry experience, and it drives everything that we do.
Our research and diagnosis process, where we identify the needs, requirements, strengths, advantages and restrictions of our clients. We take an in-depth look into a client's business in order to gain a solid understanding of how things work. This allows us to unravel insights in which to develop engagement and brand strategies.
Insights are the core component of effective ideas, From our interactions with our clients, we analyse our findings and observations to identify key insights that will drive our strategic process.
With the strategy in place, we are now ready to develop our solutions, depending on the needs, requirements and special circumstances of each client. We draw from a vast array of tools in order to deliver the most effective engagement at each touch point, whether it's above-the-line, below-the-line or online.
After the completion of every milestone within a project, we will collate the data we have collected in order to track and measure effectiveness, efficiency and performance. This will help us adjust, improve and refine our solutions in order to optimise engagement and create even better results.
"Coming together is a beginning, staying together is progress, and working together is success."
- Henry Ford -
We are a digital-first, digital-led, digital age agency with a track record in bridging the gap - not just in terms of the mainstream-digital divide, but also when it comes to the issues and challenges faced by our clients. For the past 15 years, we have been providing specialised and customised integrated creative solutions in order to build engagement, deliver effective results and, most importantly, help our clients realise the full potential of the digital eco-system. Our solutions are media and channel agnostic, going beyond both digital and mainstream and instead focusing on these core elements; Reach, Engagement and Intelligence.
Exploring and mastering a diversity of touchpoints in order to create the widest reach and establish far-reaching connections for optimised effectiveness.
Creating continuous and sustainable interest, interaction, conversation and conversion.
Establishing comprehensive strategic frameworks to monitor, analyse and measure performance, results, efficiency as well as effectiveness.
It's our way of doing business that allows us to go beyond providing creative services, and instead create real business results by helping our client bridge the gaps that are holding them back. Connect us to find out more.
"The true sign of intelligence is not knowledge but imagination."
- Albert Einstein -
The people who drive the business.
CEO / Director
Chief Finance Officer
Want to meet our people face to face? Connect with us now.
"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work."
- Stephen King -
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."
- Charles Darwin -
We bring a personal and effective approach to every project we work on, which is why our clients love us. Get in touch with us.